Scottish Referendum Tops Facebook’s List of Most Discussed Topics in 2014

December 11, 2014

Scotland’s referendum on whether or not it should remain part of the UK was the most discussed subject among UK users of Facebook this year, according to the social network’s own data.

Facebook revealed the most talked about topics of 2014 as part of its Year in Review data release, with the issue of Scottish independence apparently having fired up the fingers of many thousands of people across Britain.

In fact, the newly-released data shows that there were as many as 3.3 million comments, posts and ‘likes’ relating to the vote deciding Scotland’s fate as people around the country went to the polls.

There were also a further 10 million posts, comments or likes on Facebook in the UK during the five weeks prior to September 18th, when the referendum itself actually took place.

We now know, of course, that Scottish voters decided in favour of staying part of the United Kingdom, with the interest in the issue borne out not just by activity on Facebook but also by the fact that almost 85 per cent of people who were eligible to vote did so.

From a Facebook perspective though, the Scottish referendum managed to garner a greater level of online activity and interest than the ‘ice bucket challenge’ and the football World Cup, which were the second and third most talked about topics on the platform in the UK this year.

The only other political issue that had Britons taking to their keyboards in nearly the same numbers as the Scottish referendum was the conflict in Gaza, while the Ebola outbreak has also been prompting a good deal of discussion in recent months.

For Scots of course there was a huge amount at stake when they went to the polls to cast their vote on whether or not to remain part of Britain. In many cases, families and friends found themselves on opposing sides of the argument, with the ‘No’ vote from the Better Together campaign eventually winning the day with just over 55 per cent support.

John Baird

Insolvency Adviser

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